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Personas

Example Flex Profiles

We've created some personas to illustrate the use of MapMyFlex.



Care-giver

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Janet - a carer

I gave up my full time job to look after my elderly parents.

The carers allowance is insufficient to live on so I'm also using my savings.

It's worrying to not have a source of income and the impact on my pension, so I'd like a job which gives me flexibility to juggle work with care-giving.

A part-time or job sharing role would be ideal, where I can work remotely getting the job done whilst being close to my parents.

 

Time Profile

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Must have: Flexi time

 

Location Profile

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Must have: Remote
 

Duration Profile

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Must have: Part time



Working Mum

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Layla - a working mum

My son just started school and my husband travels a lot for work though does work the occasional Friday from home.

This means I can't start work until 9.30AM, need to leave promptly to pick him up from school at 3PM, and then give him his tea before I can resume the rest of my workday.

My employer doesn't support non-linear working hours and my best option is probably to find a part-time role.

 

Time Profile

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Must have: Non linear hours
 

Location Profile

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Must have: Hybrid
 

Duration Profile

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Must have: Part time

Career Returner

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Matt - a returner

Getting back into work is proving a challenge for me.

I've been out of work for a while, initally due to health issues, and have found job hunting difficult. I'm after a job where I have flexibility to fit in my ongoing medical appointments.

This has affected my confidence. I've a number of skills, am a hard worker and just need an opportunity to let me back into the workforce.

 

Time Profile

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Nice to have: Flexible hours
 

Location Profile

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Must have: N/A
 

Duration Profile

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Must have: Full time

Mature Student

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Cathy - mature student

I previously left higher education to raise my family, and have always dreamt of getting a degree.

Now I'm an undergraduate student on a part-time course with evening classes.

I'm looking for a day job which will help fund my studies in sustainability.

Once I graduate I hope this will help me find a full time professional role where I can contribute meaningfully.

 

Time Profile

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Must have: Office hours
 

Location Profile

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Nice to have have: Hybrid
 

Duration Profile

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Must have: Part time

Single Parent

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Janet - Single Parent

Mid 30s and recently divorced with young children meant my fulltime job was too rigid to allow me to look after the children as well as work.

Childcare is too expensive and hard to find, my parents help out when they can, so I really need a job where I can do the school run, have flexibility during the school holidays and ideally have a four day work week.

 

Time Profile

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Must have: Flexi time
 

Location Profile

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Must have: Remote
 

Duration Profile

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Must have: Term time + full time

Widower

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Theo - Widower

I lost my wife suddenly and with two teenagers to look after I needed flexible working accomodations at short notice.

Fortunately my employer was understanding and allowed me to work from home, and to change to non-linear work, whilst maintaining core hours.

Without the flexibility from my employer I would have had to find another job and been at risk financially.

 

Time Profile

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Must have: Non linear hours
 

Location Profile

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Must have: Hybrid
 

Duration Profile

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Must have: Full time

Full time student

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Adam - Student

I'm studying for an engineering degree which I'm funding partly with the help of my parents and a student loan.

I'd like a weekend and evening job to help with my living costs and to help me start saving to help return the loans.

 

Time Profile

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Must have: Non linear hours
 

Location Profile

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Must have: Office
 

Duration Profile

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Must have: Part time

Company Personas


For companies we believe MapMyFlex can be used at a number of levels including company-wide, divisional, team level and job role level.

We understand that flexibility options can be dependent on the type of company and the stage of it's journey, and have mapped out a couple of example personas below.

Start Up Company

We're a start up looking to ramp up the team.

With the budget tight we see flexibility as key, for both roles and where people work. There is wealth of top talent we can tap into that is excluded from employment due to out-dated working practices.

We've identified roles which must be full time and those where part time would be more suitable.

For the full time positions we're happy to consider job-sharing, we get two brains for the price of one.

 

Time Profile

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Location Profile

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Duration Profile

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Large Company - Job Spec

We're a large, well established organisation who supports hybrid working across the company.

Due to the size of the organisation and the different nature of job roles, we can map our company wide flexibility triangle at a high level, and then create specific profiles for individual job specs.

For example, this is the flex profile for a project manager (PM) role on our latest programme.

 

Company Flex

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PM Time Profile

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PM Duration Profile

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